7120
January 26, 2024
📅 Campaign Period: Dec 12–18, 2023
🌍 GEO: Germany
📈 ROI: 85.54%
📋 Campaign Overview
- Affiliate Network: Master Affiliate NetworkIt
- Offer: 16905 WAP WEB Reifeliebhaberin DOI / DE (EMAIL only)
- Traffic Source: Vrume (Email format)
- GEO: Germany
- OS Targeted: Android & iOS
- Duration: 12 days
- Total Spend: $223
- Total Revenue: $415
- Profit: $192
- ROI: 85.54%
💡 Background & Setup
I’ve worked with Master Affiliate NetworkIt across various Dating verticals—both Smartlink and single-offer campaigns. For this case, I tested email traffic from the Vrume ad network, which belongs to the premium traffic segment.
“I’ve previously run member traffic via email, but this was my first test combining Vrume with a targeted Dating offer from Master Affiliate NetworkIt.”
In early December, I reached out to my account manager to get a fresh list of top-converting European Dating offers. One of the recommended options was:
🧲 16905 WAP WEB Reifeliebhaberin DOI / DE
📨 Traffic Type Accepted: Email Only
This was a perfect match for my paid traffic campaign goal using email ads.
✉️ Traffic Source: Vrume Email Ads
Vrume is known for its high-quality email inventory, making it ideal for direct offers with DOI (Double Opt-In) flows. Since the offer required email-only traffic, I chose Vrume for its:
- 🔹 Reliable inboxing rates
- 🔹 GDPR-compliant targeting in DE
- 🔹 Device segmentation (Android & iOS support)
- 🔹 Ability to test different mailing lists and creatives
🔧 Targeting & Campaign Flow
- GEO: Germany
- Devices: Android and iOS
- Format: Paid email ads
- Landing Page: Pre-configured WAP WEB DOI funnel
- Audience: Mature segment (based on the offer theme and past performance)
Since the funnel was already optimized by the advertiser for email, no extra work was needed in terms of pre-landing or cloaking.
📊 Results
| Metric | Value |
|---|---|
| Spend | $223 |
| Earnings | $415 |
| Profit | $192 |
| ROI | 85.54% |
| Campaign Length | 12 days |
Performance remained consistent across the 12-day window, and the email traffic delivered stable conversions.
🧠 Key Takeaways
✅ Email traffic remains highly effective for DOI (Double Opt-In) Dating offers—especially when using premium ad networks like Vrume that offer clean and compliant traffic.
✅ Align the traffic source with the offer’s requirements. This offer was specifically designed for email traffic, which helped maintain high quality and ensured better compliance and conversions.
✅ Germany (DE) continues to be a profitable GEO for mature Dating verticals—especially when leveraging well-segmented and GDPR-compliant mailing lists.
✅ Your affiliate manager is your best resource. They can point you to top-performing offers that match your traffic type, GEO, and vertical—saving time and boosting results.
Let me know if you want this as part of a slide deck, a social post, or case study PDF.
💬 Final Thoughts
This test shows that email traffic is far from dead—in fact, it’s profitable when paired with the right network and offer. If you’re considering trying Vrume or other paid traffic formats, make sure your offer is a good match and pre-qualified for that format.
Looking to test similar Dating offers or Smartlink flows?
Check in with your Master Affiliate NetworkIt manager and ask for GEO/format-specific picks.
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Campaign settings
I didn’t use pre-landings or creatives, I ran traffic directly to the offer link with landing page.
Next, I select the device type in the settings – mobile (most often I give preference to mobile devices due to better payback).
Also, when creating campaigns, I made separate ones for iOS and Android. The cost of purchasing the OS certainly differ, but allows making better optimization.
I didn’t use any proxy in this campaign.
After launching the campaigns and receiving the first results, it was necessary to carry out optimization. I removed all less effective performing publisher ids. And soon it brought great profit 😊
Results
Costs – $223
Conversions – 56
Cost of conversion– $3.99
Earnings – $415
ROI – 85.54%
Frequency cappings – 1/24
Profit – $191
As a result, during a 2-week test run on Reifeliebhaberin offer, I received 56 conversions and reached ROI of 85.54%:
Statistics from Master Affiliate NetworkIt affiliate program
Statistics from Voluum tracker
The revenue was $415 with costs of $223.
Thanks to optimization and timely adjustments, the campaign with Master Affiliate NetworkIt offer paid for itself in a short time and even made a profit!
