3867
November 16, 2023
Albania Overview
Albania, along with the partly recognized Republic of Kosovo and Bosnia and Herzegovina, is one of the few Muslim-majority countries in Europe. Islam is the predominant religion, with over 64% of the population identifying as Sunni Muslims.
Albania presents an interesting opportunity for running traffic due to its underdeveloped healthcare system. Essential prescriptions are often unavailable at local pharmacies, which leads many people to seek health-related products online.
As a Tier 3 country, Albania has limited purchasing power but offers a large volume of inexpensive traffic.
The official language is Albanian. Tirana is the capital city, followed by Durres as the second largest city. The population is approximately 2.88 million, almost evenly split between males and females. The local currency is the lek.
Culture and Spirituality
Albania has a rich cultural and historical heritage that influences many aspects of daily life. While Sunni Islam is the dominant religion, the country also has communities of Christians and other faiths. Albanians celebrate various national holidays such as Independence Day and Women’s Rights Day, alongside religious festivals from both Islam and Christianity.
What Converts Well in Albania?
Given the underdeveloped healthcare system and frequent shortages of key medications, many Albanians turn to the internet for health and wellness products.
Key health concerns include:
- Prostatitis: Common among men aged 40 and above.
- Joint Problems: Aggravated by sedentary lifestyles and environmental factors.
- Obesity: Especially among women, who often seek weight-loss solutions that don’t require strict dieting or intense exercise. Emphasize results without harsh diets or hard physical activity.
- Fungal Infections: Due to hygiene challenges and limited access to qualified healthcare, some Albanians prefer self-treatment options.
Recommended Traffic Sources
To effectively target the Albanian market, consider using:
- Facebook and Instagram
- Google Ads
- Review Websites
- Email Marketing
- YouTube
Target demographics include women over 35 and men over 40.
Top Performing Offers in Albania
The following offers perform well in this geography:
- 17298 WEB WAP Metafix NEW LP COD / AL — $25.00
- 17299 WEB WAP Diastop NEW LP COD / AL — $25.00
- 17297 WEB WAP Prostatol NEW LP COD / AL — $25.00
- 16430 WEB WAP Erobeast COD / AL — $25.00
- 17296 WEB WAP Artroflex NEW LP COD / AL — $25.00
Please note: The use of celebrities in creatives is strictly prohibited.
Make sure to inform your manager as soon as possible.That the offers may be tested.
